The signing of luxury bridal Rosa Clara’s 15th birthday as the first brand in the world a sector that has undergone a great transformation, parallel to that of women who wear white at one of the most important days of your life.
Indisputable trends in bridal fashion, Rosa Clara invoice and EUR 60 million annually and growing steadily despite the economic crisis. It has 120 stores worldwide and is present in 1,800 outlets.
Clara Rosa has pointed out that already has 120 employees themselves and indirectly holds about 800 people, a record in a firm that is now preparing the leap to the Americas, especially North America, where it has already launched a center distribution.
He says that many American brides are married still cheap polyester suits, as happened before in Spain, a market in the U.S. is in the hands of industry giants that does not take into account the fashion factor, well understood in today’s women through the large number of publications that are available, and also seek, when they marry, to her wedding dress.
The changes you have seen Rosa Clara in these 15 years are well known, what else has changed has been the woman. 20 years ago, brides were twenties and now there no less than 30.
For the designer, another change is that, while still dressed “innocent”, brides want more and be more “sexy” and more surprising the day who marry do so at the church or just a civil ceremony.
Moreover, the concept of the Bride is everything, underwear, the shoes, which are always too high to make the body slimmer even if the boyfriend is low, and the dress itself.
What lasts is unchanged and illusion, which is always the same, even among women who marry more than once, and the importance of dress, which becomes part of the personal history of women because they recalls a lifetime and even save for future generations.
Also the net, especially in fashion for next season in natural silk and very fall, remains an essential element in the wedding dress, as a shawl, in a veil or as an accessory.
As a pioneer in the bridal fashion industry, Rosa Clara has also started to release collections for the bridesmaids of the bride; a figure that begins to appear at ceremonies has become popular Spanish and American films.
They are best friends dress the women’s different costumes in the style and taste of each, but unified by color and fabric, red, blue, mustard and dusty rose are the preferred colors.
