Social media platforms became very appealing for the artists in the recent years. The possibilities they offer for advertising and exposing art are limitless. One of the best social media channels that provide greatest exposure to art today is, of course, Snapchat. If you plan to make a breakthrough in the world of art then you should definitely take advantage of this platform. Snapchat is ideal place to expose your art if your target audience is younger people. Unlike other social media platforms, your followers on Snapchat can receive all of your artistic content directly on their newsfeed. Due to the fact that people`s attention span is constantly getting shorter because of the latest technology and media, Snapchat is perfect solution to use for exposing your art to the millennial generation.

Techniques to Use for Exposing Art on Snapchat

• First thing you can do for getting better exposure is setting up your Snapchat account so the general public can see it. If you want your art to be seen by as many people as possible on the platform, just click on the Snapchat ghost logo on the top of your screen, enter the settings, scroll to the “who can” button, tap the “view my story” and set the setting to “everyone”. After that everyone can see what you post on Snapchat, which is great if you want your artwork to be seen by large audience of people.
• Start sharing your unique Snapchat QR Code with platform users. This is a very cool feature that can help you a lot if you are a new artist. The code is used to easily connect artwork with people online. Taking advantage of the QR code is highly recommended because these codes have become integral part of all marketing and advertising campaigns. You do not have to do anything complex – just take a screenshot of the ghost logo of Snapchat on your profile screen. Then promote it on social networks, blogs, websites and other online places frequented by many people.
• Give your fans a glimpse of exclusive art content and show them teasers about latest things you are working on. With Snapchat you can easily create hype around your artistic work. Tell your fans about upcoming art that is about to be exposed to the world by making short clips of few seconds or using interesting photos.